Advertising is a major contributor to the internet economy. When you browse a web page, you will often see advertisements for other products and websites. Advertising online allows consumers to find out about new products and services that are available and gives businesses a cost effective way to advertise to their customers. While a company can spend a lot of money on a big billboard or TV ad and never know exactly how many people saw it, let alone actually acted on it, web advertising allows companies to track exactly how many people saw their ad, clicked on their ad and even how many actually purchased. There are two main types of web advertising.
Impression Based
Impression based advertising works basically like a billboard on the side of the road, except companies pay to advertise based on how many people see the ad. This is often used by big companies that are just trying to promote their brand and get awareness.
Pay Per Click
A more recent kind of advertising online is called Pay Per Click or PPC. This is when an advertiser only pays when someone actually clicks on their ad. This is far more cost effective than impression based advertising because the company is only paying for people who actually click on their ad and go to their website, rather than just anyone who sees their ad. The most obvious example of PPC ads are the “Sponsored Links” in the Google search results (see the how to use Google video). These are companies or individuals who have selected to have their ads placed near the search results when someone searches for some specific key words. When you click on one of these ads, you are taken to their website, and the company pays a small fee, anywhere from a few cents to $50 to Google for the traffic.
Affiliate Marketing
Affiliate marketing is something you probably encounter every day on the web – but you may not even realize what it is! Affiliate marketing is basically an online system where someone gets paid for referring sales or potential customers to another business. An affiliate is like a middle man (or woman), they find people who have a problem or need and put them in contact with someone who has a solution.
Often when you search for something on Google, for example “Dog Training”, many of the sites that come up are actually affiliate sites. These sites may have a whole bunch of articles to do with Dog Training which you can read for free. At the same time the site may also give you a whole bunch of examples of paid products that could help you train your dog. Their site might even review a whole bunch of dog training products to give you an idea of what is the best product to buy for your price range. These are affiliate products. When you click on a link to go to the website that's actually selling the product, an extra bit of information is contained in the link that tells the person selling the product who sent you there. This means that if you buy something, the person who sent you there gets a commission on the sale.
This form of online marketing is really popular for a number of reasons. Merchants like it because they only have to pay affiliates when they make a sale. Affiliates like it because they can make money relatively easily by promoting other people's products and customers like it because affiliates make it easier to find products and services that they need.
Affiliate marketing is an incredibly popular way of starting a business online. Most affiliates start out just doing it part time or as a hobby but there are thousands of people who make full time livings promoting affiliate programs, and some who even make millions of dollars a year doing it!
If you want to find out more about how to start a business online with affiliate marketing, check out the rest of the Affilorama Affiliate Marketing Training Portal. At Affilorama we offer tons of free lessons on how to set up an affiliate marketing business from scratch. All you have to do to get access to all this material is sign up with your name and email address. To find out more about what Affilorama has to offer, click Join Now below and start learning how you can set up your own business online using affiliate marketing!
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